@hooheyhow.hk
"Hoo Hey How" is a traditional Chinese and Vietnamese gambling dice game that is played during Lunar New Year celebrations. It is a beloved pastime that brings families and friends together, and relies entirely on luck for players to win.
Our design team has taken inspiration from the game's rich cultural heritage to create a modern and visually stunning version of "Hoo Hey How". We have broken with tradition by incorporating unique textures and patterns into the design, using a carefully selected color palette to add a contemporary twist to this classic game.
To create our version of "Hoo Hey How", we have used high-quality OXFORD®️ Papers by Holly Hunt, which lend a luxurious feel to the game's playing surface. The dice themselves are laser-cut with minimalist illustrations, using a marbled texture to create a tactile and visually pleasing experience.
Our aim is to create a visually and tactilely satisfying gaming experience for customers, while paying homage to the rich cultural heritage of this beloved game. We hope that our modern take on "Hoo Hey How" will continue to bring families and friends together during Lunar New Year celebrations, and help to keep this beloved tradition alive for generations to come.
Hoo Hey How（魚蝦蟹）是一款受中國和越南歡迎的賭博骰子遊戲，通常在農曆新年期間與家人和朋友一起享受遊戲的時刻。
遊戲規則是預測三個骰子擲出的可能組合面。遊戲完全依靠運氣獲勝。骰子上有六個不同的獨特符號：魚、蝦、蟹、雞、葫蘆和銅錢。您需要一個人擔任莊家，約2-10名玩家開始遊戲。然後，玩家在印有六種符號的墊子上下注，押注最可能出現的符號。接下來，莊家將擲出所有三個骰子。如果您押注的符號是正確的，當任何一個骰子的面出現相應的符號時，您將獲得押注金額的回報。如果兩個骰子都出現機會，您可以獲得雙倍的獎勵。
我們的設計團隊決定打破顏色傳統，將質感與東方文化相結合。我們選擇了OXFORD®️ PAPERS by Holly Hunt來自美國的特殊紙張。骰子通過雷射切割，設計出極簡主義的圖案，旨在讓顧客在視覺和觸覺上感到滿意。
我們選擇三種不同參數的灰色，而不是使用大紅大紫的顏色，這些灰色為刺激的遊戲帶來一絲淡然的感覺，為熾熱的新年帶來一點冷調。同時，我們使用獲得GREEN SEAL™️ 認證的OXFORD®️ PAPERS來呈現出不同於其他紙張的外觀和感覺。
Logotype
Illustration of the board-game
Paper colour palette
Pictures of the product
Paper: OXFORD®️ Papers 216gsm
Printing: Digital print
Brand Idendity: Kavieng Cheng, Svenja Tong, Sharon Ng
Typography design: Svenja Tong
Illustration: Sharon Ng
Layout design: Kavieng Cheng
Instagram: @hooheyhow.hk
2022
Printing: Digital print
Brand Idendity: Kavieng Cheng, Svenja Tong, Sharon Ng
Typography design: Svenja Tong
Illustration: Sharon Ng
Layout design: Kavieng Cheng
Instagram: @hooheyhow.hk
2022