For the poster, we featured five Hong Kong pop artists, including Sherman, Grace Wong, Winkie from Hotcha, Cheronna from Super Girls, and Jill Vidal. I styled the singers for the photoshoot, and then designed the poster from scratch. We came up with the idea of having people face one direction to create a human figure and incorporated the event name "Figure OUCH!" to convey the message of the journey of self-discovery.
To promote the event on social media, we created 3D figure boxes, social media post for instagram, instagram fliter and some video featuring the artists, which tied in with the poster design. We also collaborated with "yes card," a popular 90s childhood recollection, to create a nostalgic design that highlighted the year 2000.
Also, here are some copyright about the show.
Find yourself, they say.
You can figure it out, they say.
You can figure it out, they say.
✦Figure it out… figure out… figure OUCH! ✦
✦Perhaps one of life’s greatest projects we will ever work on is ‘figure ourselves out’. The absurd charm in the process of seeking is the inherent contradictory feelings that swing us like a pendulum. There will be times we go through insurmountable waves of self doubts and insecurities. There will also be times we experience euphoria from the highest of highs.
✦“Figure OUCH!”Is the city’s latest outdoor showcase where we embrace all the joys and pains in the on-going journey of ‘figuring out’ through dance and music. It is a platform for dance and music artists alike to connect and build meaningful relationships with the city’s citizens firmly at its heart, celebrating self-expression and togetherness.
✦A range of exciting programmes will be presented by HK-based artists, dance tutors and their students. Join us in this euphoric experience of being here together, losing ourselves to the rhythms in unity of love, hope and optimism.
✦“Figure it out… figure out… figure OUCH! ”✦
每個人的生命中也許會有一個偉大的項目，那就是 ”figure ourselves out” 。
在尋找自己是的過程中，內心少不免有一股矛盾情緒如鐘擺一樣擺動我們。我們會充斥著難以克服的自我懷疑和不安全感，但有時這種浪潮也會使我們從最高點體驗到欣喜若狂。
“Figure OUCH!”是香港這座城市最新的戶外跳舞活動，我們希望在此透過舞蹈和音樂 “釋放和擁抱” 這旅程當中所有的喜悅和痛苦。“Figure OUCH!”為舞蹈藝術家提供一個平台，與這座城市中的市民聯繫並建立一份有意義的關係，以團結的心，一同擁抱真正的自己。
香港本地舞蹈藝術家將呈獻一系列精彩節目。加入我們，讓我們一起在這種快樂的體驗，在愛、盼望和樂觀的節奏中一起“FIgure OUCH!”。
Overall, it was a fulfilling project, and I'm proud of the team's work in creating a fun and engaging platform for the community to celebrate self-expression and togetherness."
Art Director | Kavieng Cheng @very.kavieng
Design Team | Sharon Ng @ngcy.sharon , Kemina Lau @___kimono
Styling | Kavieng Cheng @very.kavieng
Design & Styling Assistant | Douglas Kwok @Dooousglas
Photographer | Jay Lai @lai.zc
Lighting | Kit @lkk292003
Lighting | Kit @lkk292003
Music Director | Wallis Cho @wallischo